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Costa starts online video FAQs
Frequently asked questions about cruising are to be answered online with a new video feed on Costa Cruises’ websites.
The video FAQs will be available in six languages and online on all 24 of the Italian line’s websites worldwide by the end of December.
The web-based resource aims to convey with real life images information most commonly requested by customers before they go on a cruise.Â
The internet service will be available in Italian, English, French, German, Spanish and Portuguese.
The FAQ section is part of a Web 2.0 approach, with the video FAQs will available using social media channels with tools like mobile video podcasts on iTunes, devices such as the iPhone, iPod Touch and Nano, on YouTube, where a dedicated channel has been created, and Costa Cruises’ new WebTV.
Users can view the video clips that go with each question, type keywords into the search engine and find their way around with the aid of the descriptions shown next to each scene, according to the company.
In the first set of video FAQs, two professional actors show how to book excursions and a range of shipboard services, how the embarkation procedure works, how to join the company’s loyalty scheme and more situations providing information about cruise life on board.
Corporate ebusiness and direct sales director Daniele Mancini said: “With the video FAQs we have turned a standard one-way textual message into an extremely attractive communication and marketing engine.
“Over time, this section of www.costacrociere.it – combined with the many social networking initiatives we are implementing, such as the recently introduced CostaWebTV – will become the most important area of the website, where guests will be able to find all the information they need so they can start to savour the cruise experience before they embark their chosen ship.â€
Phil Davies
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