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Creative talent flock to new travel startup
Sustainability may not be in its vocabulary but its certainly in its actions – 11m monthly visitors
Founded in London by a former academic psychiatrist this is a startup that seeks to inspire people to explore the world’s culture and creativity through innovative technology and a global network of local content creators.
Culture Trip is a London-based global media and technology start-up focused on bringing personalised content and recommendations around culture, food, and travel to users wherever they are.
The company recently announced a $20m series A funding round from the PPF Group. Founder Dr Kris Naudts says he wants to offer a voice to people and cultures typically underserved by mass media, using artificial intelligence technologies to customise and tailor content discovery across its platforms. The firm has a global footprint with offices in London, New York City and Tel Aviv, as well as 40 other local hubs of editorial contributors.
They share the belief with an ever-growing global community that using technology and creativity to explore and understand differences between people, places and cultures around the world will bring us all closer together.
At the end of 2016, Culture Trip was named by Forbes as one of five fast-growing British businesses to watch in the coming year.
Since then, monthly unique visitors have increased from 4M to 11M, social following has grown from 1M to 5M and app downloads have leapt from 50K to 650K.
More than anything, it’s expertise in video and social media that’s fuelling their hypergrowth. In 2017 alone, Culture Trip videos got 1.3B views, a benchmark reached less than a year after the first was posted. Their main Facebook page, followed by 4M people from around the world, achieves 500M impressions every month.
Top tech and creative talent from Google, Facebook, Bloomberg and the BBC have already joined Culture Trip whose global network of 300 local content creators currently counts 170 writers, 35 filmmakers, 70 photographers and 25 illustrators and animators.
Certainly an initiative to watch!
Valere Tjolle
Valere
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