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Cruise agent launches shopping channel ad campaign
Independent cruise agent, Jetline Cruise, has launched its first TV advertising campaign, in the form of shopping channel travel programmes.
The agent claims its campaign breaks away from the traditional price-led format.
A series of 24 Jetline Cruise holiday programmes, running until mid-May on Sky shopping channels 676 and 677, showcase a range of cruise and stay, cruise and rail and cruise-only trips.
“For our first ever TV ad campaign we wanted to take a completely fresh approach to our advertising,” said Paul Frost, marketing & business development director for Jetline Cruise.
“This new shopping channel, travel show style advertising campaign really brings cruising to the forefront of the consumers mind by selling the dream of the destination – capturing the imagination with what can be possible with a cruise holiday.”
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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