United Kingdom
United States
Asia Pacific
Cruise lines ‘will target’ retailer database
Potential buyers will start picking over the pieces of defunct retailer Cruise Control as the dust settles on the company failure, industry experts have predicted.
While the business is thought to have little in the way of saleable assets, its database of customer names and addresses is likely to attract the interest of a number of cruise companies. It claimed to be the largest independent cruise retailer with 16% of the market.
The company folded earlier this week with debts of around £10 million.
One source said such a database – it is said to have a mailing list of 100,000 – would be hugely beneficial for a cruise company.
“The database is full of existing cruisers and those who have an expressed an interest in cruising. It holds an awful lot of potential business,” said one source. “It is a ready-made list for cruise operators and I expect them to show an interest in acquiring it. Cruise Control claimed to have 16% of the market. That’s 160,000 customers.”
PricewaterhouseCoopers said it was too early to say what will happen to the business. Colin Haig and Ian Oakley Smith have been appointed joint liquidators and are currently writing to creditors.
Report by Steve Jones
Related News Stories:
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Protestors now targeting Amsterdam cruise calls
Unexpected wave rocks cruise ship