Cruise Nation launches new-look logo and website
Swansea-based Cruise Nation has launched a new look logo and website for 2020.
The new look is part of an ‘ambitious’ marketing plan for the new year to drive sales and establish the operator’s brand.
It said its new logo has been designed to communicate the values of ‘helpfulness, inspiration, passion, fun and innovation’.
The newly-designed website features new and improved site navigation and search functionality which means 90% of deals are now bookable online.
Newly-added features also include updated search forms, advanced search, recently viewed and searched offers.
As part of its strategy, Cruise Nation is focusing its turn-of-the-year marketing on a digital and video advertising campaign.
"We’re on a mission to show the world that cruise holidays are for everyone, no matter who you are, what you like, where you want to go, or what your budget might be, so we are delighted to launch our new-look logo and easy to use website which we hope will help towards that mission," said Phil Evans, owner and managing director.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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