CruiseOne set sail for a new vacation marketing initiative aimed at Hispanic audiences in the US.
The program called Cruceros Fantasticos is trying to tap into the growing market of Hispanic cruisers in North America.
The program includes Spanish-language advertising and brochures, and a new Web site that offers the option of dealing with a cruise specialist who speaks fluent Spanish.
The company has developed a special telephone system that routes calls to Spanish-speaking cruise agents.
CruiseOne says it is also seeking new Hispanic franchisees throughout North America.
The current franchise fee is $9,800. New franchisees who join the Cruceros Fantasticos program can receive a $750 marketing credit if they join by the end of the year.
Call 800-892-3928, or visit www.cruiseonefranchise.com for more information.
Report by David Wilkening
