Cruising: A market agents cannot afford to miss

CruiseMole Comment by MSC Cruises UK managing director Claudia Baino

The cruise market is a fast-growing industry with strong potential for agents to make a good profit margin. 

With a wide variety of itineraries, special deals and products, the popularity for cruising in recent years has grown significantly, making this the perfect time for agents to be selling cruises.

Despite the increasing demand for cruising, the number of agencies who sell and promote cruises has remained surprisingly low, in comparison to the total number of agencies in the UK market place and the potential for incremental business. 

Statistics show that over 60 million British holiday makers travel abroad each year, but in 2007, just over a million opted for a cruise holiday. 

The UK cruise market is predominantly led by a select group of cruise specialists, and with such a booming market, I feel there is a strong need, and great opportunities, for more agents to join the cruise business.

There are many reasons why cruising is an attractive package for agents to sell.  Cruises have the highest ratio of satisfied clients and repeat clientele.

In most instances, the hardest sell is the first cruise, but 80% of first time cruise passengers are keen to repeat the experience.  This is not only because a cruise provides excellent value as an all-inclusive holiday, but it also gives passengers the chance to visit a variety of destinations without having to pack and unpack at each location.

And whilst holidaymakers can unwind completely, they have the option to create their holiday of choice, from pure relaxation to a more active option, on board a floating resort.

Tapping into the growing cruise market is not as complicated as many agents may believe, and with information readily available, it’s now easier than ever before. 

In my opinion, it is essential to obtain as much knowledge of the industry as possible.  

I would suggest participating in ship visits and FAM trips to gain lots of firsthand experience.  Why not try booking a cruise for your own holiday? This will certainly help to pass on your own skills and understanding as you can draw from personal experiences.

Another good way to kick start your business is to put together a plan which includes measurable targets, and monitor where you are against them regularly.

Stay on the look out for group opportunities in your community that could offer potential partnerships or projects.  It is also worth discussing options with your preferred cruise line who can help with your development plan. 

The cruise market has endless opportunities. Take control and commit to your business and reap the rewards of a truly exciting industry.