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Crystal Cruises launches new ‘All Exclusive’ campaign
Monday, 23 Dec, 2015
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Following the christening of its first luxury yacht and news of another jet for its new Luxury Air business, Crystal Cruises has unveiled a new ‘All Exclusive’ marketing campaign.
"In a single phrase, ‘All Exclusive’ takes the common industry term of ‘all inclusive’ and reshapes it into something bigger, bolder and unprecedented, where all inclusive is all exclusive," said CEO Edie Rodriguez,
"We are reinventing travel in a class all by itself, and All Exclusive is the perfect representation of that. Whether it is by ocean, river or air, everything we do is designed to take our guests to a new level of luxury, service and adventure."
Rodriguez says the campaign, which includes TV ads, will have a ‘high-end fashion chic’ comcept.
With a second ultra long range jet being added, Crystal’s private charter jet service will begin offering private air charters and transporting guests to sailings from any point in the US to the Mediterranean, Indian Ocean and the Pacific.
Crystal’s Bombardier Global Express XRS jet accommodates up to 13 guests while a new ultra luxury ACJ319 jet has seating capacity for 30 travelers.
"With our choice of aircraft, we are confident Crystal Luxury Air will deliver the fast and hassle-free requirements our guests and discerning travelers have been wanting with global air travel," said Rodriguez.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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