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CTTG to invest in dynamic packaging
ABTA Convention Special: The Co-op says it is investing at least £18 million in strengthening its travel brand, including branch expansion and investment in technology.
The Co-operative Travel Trading Group (CTTG) chief operating officer, Mike Greenacre said: “The travel industry is going through major change in the way it operates and technology is having a significant impact on channels to market.” He said investment in technology would include looking into improved dynamic packaging of holiday components.
Despite recognising the growing popularity of self-packaged holidays, CTTG says operators should continue to push package holidays because they offer both value for money and proper protection for consumers.
The Co-op says it held nearly 10% of the share of the overseas holiday market in 2003. Mr Greenacre added: “In a marketplace dominated by vertically integrated travel groups, our independence and the trust people put in the Co-op brand will continue to work well for us.”
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