United Kingdom
United States
Asia Pacific
Culture and heritage tourism NGOs establish global alliance
Two organisations focused on cultural tourism have signed a pact to propel culture, heritage and communities to the forefront of a post-Covid travel recovery.
Sydney based World Tourism Association for Culture and Heritage (WTACH), and the Culture Heritage Economic Alliance (CHEA), headquartered in Washington DC, signed a MoU.
The new partnership will see them work together to improve best practices, education and training, and advocate for better conservation, equity and access.
"WTACH and CHEA are experts in culture and heritage tourism. With CHEA, we aim to help destinations and the tourism sector present the unique aspects of their cultural heritage in a way that celebrates and respects host communities, while delivering more meaningful visitor experiences," said Chris Flynn, CEO of WTACH.
With the MoU operational, WTACH and CHEA are now ready to work with businesses and institutions globally which want to tap responsible culture and heritage tourism to fuel a travel revival.
"In partnership with WTACH, we aim to deliver capacity building and tourism readiness training for local stakeholders, cultural preservation and tourism marketing and development consultancy," said Stephanie Jones, Founder & CEO of CHEA.
"The aim is to benefit host communities in ways that serve to protect and preserve the uniqueness of place," added Flynn, who is a former Pacific Director of the Pacific Asia Travel Association .
The Cultural Heritage Economic Alliance, Inc. works with DMOs, governments, travel brands and associations to create opportunities for under-served tourism businesses and attractions.
Both WTACH and CHEA said they are committed to advancing the UN’s Sustainable Development Goals.
Related News Stories:
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
Storm Lilian travel chaos as bank holiday flights cancelled