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Cunard celebrates five years of Shine Rewards Club
Cunard is marking the five-year anniversary of Shine Rewards Club this month.
To celebrate, the cruise line is giving agents a bonus shuffle – potentially worth up to 100 Shine points.
To access their bonus shuffle, agents simply need to log in to the Shine Rewards Club website.
The celebratory offer runs until Friday 22 December.
Shine Rewards Club is an important element of Cunard’s travel agent engagement strategy.
It offers agents tools designed to educate, and incentivize agents.
In five years, Cunard has given away more than 4.5 million Shine points.
A whopping 2.8 million have been awarded for bookings made and over one million earned through training – including online quizzes and webinars.
Almost 300,000 have been given out by the Cunard sales team at events including fam trips, ship visits and conferences.
More than two million of these points have been redeemed against retail vouchers.
Over 1.7 million Shine points have been awarded in 2023 alone, which is a 98% increase versus points earned in 2022.
The cruise line plans to issue even more in 2024.
Cunard’s Shine Rewards Club is a points-based loyalty scheme that offers UK travel agents Shine points for the bookings they make and training completed.
It also provides the latest news and information about Cunard – including updates on new ship Queen Anne and is a hub of training support and other resources.
Since 2018, Cunard has built a varied catalogue of over 100 retailers for agents to spend their Shine points with.
These range from luxury spa retailers to supermarkets and experiences.
The most popular retailers that agents spend their Shine points on are Argos, John Lewis, and Marks & Spencer.
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Learn more about : Cunard ( N. America )
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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