Daily Mail launches travel website

Friday, 19 Jul, 2012 0

The owners of the Daily Mail, The Mail on Sunday and Metro have launched a new commercial travel website MailTravel.co.uk.

The new bookings site is being setup by Andy Hancock, who has previously held management posts at Wendy Wu tours, First Choice and Sunsail.

"Travel products sold under the Mail Travel brand have direct access to the affluent Daily Mail and Mail on Sunday readership," he said.

"We hand pick and create great travel experiences tailored to our readership, as well as offering relevant, timely and targeted flash offers. Our new online sales capability will deliver increasing volume, allow us to diversify our product mix and centralise the customer journey."

Key suppliers include Riviera Travel and Newmarket Holidays.

Mail Travel will soon be integrated into the Mail Online site, accessing its 5.7 million unique daily visitors.

The call centre will be operated by Travel Solutions Group, part of the P&P Associates group of companies.

Hancock adds: "Tour Operators and destinations know from experience that for brand building and awareness there’s no better place to advertise than the Daily Mail, Mail on Sunday and Mail Online. Mail Travel offers an additional and effective distribution channel through a new consumer facing distribution avenue."

Bev

Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.

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