Dallas CVB rebrands to VisitDallas
Friday, 31 Jan, 2017
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Like many other tourism agencies around the country, the Dallas Convention & Visitors Bureau has rebranded and chosen a more concise moniker.
The Dallas Convention & Visitors Bureau is now VisitDallas.
"Dallas is catching on, and we must discover the social currency and triggers that will make Dallas a must-visit destination. This is an exciting time for Dallas as the product and brand continue to grow and evolve, and our name should too," said president and CEO Phillip J. Jones.
The new name showcases Dallas’ growing stature as a leisure destination rather than just focusing on business meetings and conventions.
"It’s so much easier to say. It means so much more to our customers. It tells our story better and maintains the brand equity we have all worked so hard to grow," Jones said.
To mark the new name a refreshed logo has been launched.
As part of the organization’s strategic plan a role of chief experience officer (CXO) has been created, a first for a DMO.
"We needed to create a renewed, reenergized and resounding focus on making our organization the best in the business by creating the highest level of customer experience, both on the meetings and conventions side and for our leisure travelers, too. We want our customer service to be recognized as superior to other destinations."
The CXO will lead the organization’s customer service teams that focus on client services, strategic alliances and visitor information.
Dallas welcomed 25.7 million people last year, generating $7.6 billion in total economic impact.
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