Datalex and Dolphin Streamline Selling of Tailor-made Itineraries for Travelbag with Integrated Front and Back Office Solution

Automated workflow increases efficiency and productivity and enables Travelbag sales consultants to concentrate on selling.

Dublin, Ireland/London, UK, August 5, 2003: Travelbag, one of the leading UK independent travel specialists, recently commenced operation of its fully integrated selling and management system for tailor-made land packages, developed by leading technology suppliers, Datalex (ISE: DLE; OTC: DLEXY), and Dolphin Dynamics.

Incorporating a fully integrated travel fulfilment and back office system, the combined Datalex BookIt! FARES (TM) land rates engine and Dolphin for Windows (TM) solution enables faster and more efficient pricing and validation of ground products including hotel, car, insurance, attractions and packages. When a booking is confirmed, the itinerary details and prices are automatically handed over to Dolphin for Windows, which manages the fulfilment of the booking, payment collection, reconciliation, customer relationship management, in addition to the travel accounting and MIS (Management Information System) reporting.

“Our successful relationship with Dolphin Dynamics enables us to develop comprehensive, integrated IT solutions to improve efficiency and productivity, reduce errors, and streamline operations for Tour Operators and Travel Agents,” said Aidan Brogan, SVP Global Sales and Marketing, Datalex. “The solution we have implemented for Travelbag enables consultants to focus on the business of selling and creates an environment where they can concentrate on dynamically building customised itineraries and packages without having to understand the complexities of contract and pricing issues.”

According to Peter Bradshaw, Finance Director, Travelbag, “Our business requires that we are able to offer a wide range of products and combine these into unique itineraries for our customers in real time. Datalex and Dolphin Dynamics were uniquely placed in being able to provide the technology we needed to do this.”

Roberto Da Re, Dolphin Dynamics President and Head of Enterprise Sales, said, “We are delighted that Travelbag has chosen our combined solution. Extensive use of XML messaging between BookIt! FARES and Dolphin for Windows enables us to provide seamless data transfer between the two products. We are looking forward to the next few months during which this integrated and highly automated solution will streamline Travelbag’s operation from start to finish.”

About Datalex
Datalex provides technology to leading global travel industry suppliers and distributors that enable them to aggregate and package a broad range of travel components for distribution across multiple sales channels. Datalex’s customers include Aer Lingus, Air Canada, Amadeus, American Express, American Trans Air, Amtrak, Best Western International, California State Automobile Association, Delta Air Lines, Disney Cruise Lines, FAR&WIDE, Galileo, GoHop.ie, KLM, LasVegas.com, Norwegian Cruise Lines, Page & Moy, Siemens Canada and Germany, Saudi Arabian Airlines, Singapore Airlines, SilkAir, SNCF, South African Airways, Thomas Cook, Trailfinders, Travelbag, TravelCare, T-Systems, Vail Resorts Inc., Unisys, WEXAS and Worldspan. Founded in 1985, the company is headquartered in Dublin, Ireland, and maintains offices across Europe, the USA and Asia-Pacific. Datalex is a publicly held company traded on the Irish Stock Exchange (symbol: DLE, and also OTC: DLEXY). For more information, please visit the company’s Web site at www.datalex.com.

About Dolphin Dynamics
Dolphin Dynamics Ltd. was founded in 1994 and has its headquarters in London with a distribution office in Italy. Dolphin Dynamics Ltd. is a software development company specialised in developing information solutions for the travel industry including Dolphin for Windows and FlightScanner. Since its first product release in late 1996, Dolphin Dynamics has installed its Dolphin for windows software at over 350 client sites, large and small, for a total of over 3500 users in 19 countries. With a combined staff of 35, Dolphin Dynamics also provides customised solutions and consulting via its internal technical consultants and external partners. Dolphin Dynamics’ UK clients include Ebookers.com, Wexas International, TUI UK, Globespan, RCI International, JTB, Virgin Travelstore, Global Village Travel Centre and Tailor Made Travel to name a few. Dolphin for Windows is the first true mainstream Windows based, client/server, front, mid, back office automation tool for travel agencies that fully and seamlessly integrates in real time with all the 4 major worldwide Global Distribution Systems simultaneously. For more information, please visit the company’s Web site at www.dolphind.com

About Travelbag
Travelbag uses personal knowledge and expertise to create best value travel and holiday experiences worldwide. Established since 1979, Travelbag has built a strong reputation amongst both customers and its business partners through its commitment to destination expertise, quality, honesty and best prices. Travelbag’s Travel Consultants specialize on specific destination areas of the world and their knowledge is based on personal travel experience. As one of the country’s largest longhaul specialists in independent travel, Travelbag has strong negotiating strength with travel providers, enabling it to offer its customers the best prices for airfares and a wide range of land arrangements such as hotels, car hire, tours and cruises. This press release contains certain forward-looking statements. Actual results may differ materially from those projected or implied in such forward-looking statements. Such forward-looking information involves risks and uncertainties that could significantly affect expected results.

http://www.datalex.com