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Deceptive First Impressions at Church?
I wonder how many first time visitors will come to churches this Easter weekend and experience quality media, quality music and a well-planned out sermon only to attend next week and wonder what happened?
Sure, churches want to give their very best first impression on big attendance days like Easter, Mother’s Day and Christmas. But how about that critical second impression – the one that happens when that skeptical visitor shows back up the following week after a big weekend? In many, many churches, the second impression will keep those seekers from coming back to investigate the claims of Christ. And that’s sad.
Here’s my point: Why is it that churches will work hard and really plan ahead for the big attendance days but won’t plan ahead and use that same successful strategy week in and week out?
Some will say it’s because they can’t put that kind of energy in every week. Why not?
Why is it that it can be done once, but not consistently? Working hard makes the weekend experience better.
Isn’t the weekend where visitors will come to check us out?
Isn’t the weekend the time to tell the most important message of all time?
Shouldn’t that message be taught, supported and enhanced by using the right tools (including technology) so that the message is retained?
Isn’t the point of message retention to allow for people to apply the message and experience life change?
Of course it is…all of it is.
So then why in the world isn’t the weekend the highest priority in sermon planning, music selection, media content and communications efforts? And shouldn’t the second impression be just as powerful as the first?
Of course it should. Now do it.
By Anthony D. Coppedge, CTS (http://www.anthonycoppedge.com/)
Anthony Coppedge provides consulting to churches for developing and growing a Media Ministry, building teams, casting vision and even choosing the right equipment. He lives in Bedford, Texas with his wife and two daughters and can be reached at [email protected].
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