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Destination and visitors to get best benefits from tourism
Best of Romagna – a holistic, integrated destination showcase, good for visitors, good for Romagna – free download magazine out now HERE
When you think of a great destination, what do you visualise? Just its tourism offer? Probably not.
There is much, much more to most destinations than hotels, restaurants and tourist attractions.
For visitors to get a really fulfilling experience of the destination they need to know much more than the cheapest place to stay or eat or visit.
And for the destination to get a really fulfilling experience of visitors they need them to relate in a fuller way, meet the locals, read the news, eat the local food and wine.
Like Mariette du Toit Helmbold of Cape Town Tourism said last year "We want fulfilling relationships with our tourists, not hollow superficial one night stands!"
Not going that further step often means that there much in a destination that visitors miss out on – and so many wonderful things in a destination that miss out on visitors.
In particular a destination such as Romagna (the part of Italy between the Apennines and the Adriatic) cannot easily showcase its offer. Why? Because with its amazing wealth of culture, history, food, wine, wildlife, beach life, scenery, mountains, woods, and sea – even winter skiing – it’s simply got too much!
And it is impossible to properly portray this astonishing and complex visitor treasure-chest through the narrow global tourism marketing machine.
Nowadays it’s easy enough to market a beach destination, or a culture destination or an ecotourism destination or a foodie destination or a ski destination.
But all of that and more in one place… almost impossible.
Hence the new, regular lifestyle magazine "the Best of Romagna" Just released to much acclaim. Its 34 pages are packed full of great pictures, recipes, lifestyle, stories, art, culture, offers, travel even excursions.
Said publisher Valere Tjolle "Tourism marketing has become too homogenous and destinations like Romagna with such an extraordinary and varied visitor offer miss out because they just don’t fit into a simple boring slot. We see "The Best of Romagna" as a real disruptive tourism innovation because it dramatically widens the scope of tourism – offering more both to the visitor and to Romagna alike. Read the magazine to see what I mean!"
Valere
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