Destinations around the US and globally are using their Covid-19 safety protocols as a branding exercise to keep would-be visitors reassured and promote offers.
It some cases it serves as a slick promotional tool combining important content regarding safety measures with low-key marketing .
Examples of Covid safety branding include Houston Clean, Nashville’s Visit Music City Good to Go program and Spring to Safety in St. Pete/Clearwater.
There are similar initiatives globally at city, provincial and national levels from Queensland in Australia to Singapore’s SG Clean.
