Detroit Metro Convention & Visitors Bureau is launching a new marketing campaign to stay ahead of the competition as it looks forward to one of its best years for decades.
The campaign is entitled ‘2015. One Team, One Dream’ and will comprise a 30-second ad aired on local television stations.
It will showcase local hospitality ambassadors who have been recognized by the industryfor outstanding contributions to customer service.
The bureau has also created print ads aimed at the local hospitality community showcasing each major event in the city, hospitality training and requests for volunteers to attend events.
"There’s a sense these Midwestern destinations are historically very friendly and that gives us an edge over some of the destinations on the coast like New York, Boston or Los Angeles," said Michael O’Callaghan, the bureau’s executive vice president and COO.
He revealed a confirmed booking for the American Society of Association Executives convention in August, with 6,000 meeting planners expected, who themselves could attract future events to the city.
"They’re going to go back and say great things about the city and potentially generate additional income and jobs in our community," he said.
The bureau said conventions and meetings will bring in 200,000 new visitors this year, including 20,000 for the Midwest Media Expo in April and 36,000 for the Evangelical Lutheran Church of America Youth Gathering in July.
