DidaTravel advances direct hotel contracting strategy
Global hotel wholesaler DidaTravel has outlined plans ramp up its direct contracting strategy.
The company plans to double the number of directly contracted hotels by the end of the year, reaching 74,000 hotel properties around the world available to its clients, up from around 37,000 hotel properties at the end of 2021.
This plan forms part of a pivot to direct contracting over the last few years led by DidaTravel’s Senior Vice President, Abba Lee.
With over 140 global, regional and local hotel chains and more than 3,000 independent hotels in various destinations already in partnership with DidaTravel, Abba and his team has a pipeline of more than 30 global hotel chains and over 2,000 major hotels ready to connect in 2022.
The focus will be deployed in key popular destinations in the next three years including the UAE, UK, France and Italy as well as Thailand, Malaysia, Indonesia, Japan and Korea within the APAC region.
DidaTravel says hotel partners benefit from access to not only B2B clients in China and the wider APAC region but also in Europe, the US and the Middle East, which together now represent 50% of all sales.
Hotels can easily access over 23,000 B2B clients such as airline websites and loyalty schemes, as well as travel agencies, tour operators, wholesalers, OTAs, and TMCs.
Rikin Wu, DidaTravel founder & CEO said, “Abba and his team are doing a fantastic job ensuring that our directly contracted hotel partners gain exclusive access to the sales channels and source markets best suited to them. They are also great at giving hotel partners access to our technical strengths and expertise, such as our network of the best hotel technology connectivity partners.”
Ray Monty
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