Global hotel wholesaler DidaTravel has today formed a partnership with Alibaba-owned travel platform Fliggy.
As part of the agreement DidaTravel becomes the preferred accommodation partner for sourcing and distribution to Fliggy.
This means that DidaTravel’s 23,000 clients including travel agencies, tour operators, airlines, OTAs and TMCs now have access to Fliggy’s portfolio of hotels in both China and the wider APAC region.
Rikin Wu, Founder & CEO of DidaTravel said: "We are enormously grateful for Fliggy’s parent company Alibaba investing in us earlier this year. This has allowed us to continue investing in our technology and building our presence in both Europe and North America.
"But it gives me even greater pleasure that we have been chosen as Fliggy’s preferred B2B distribution and sourcing partner globally. This is fantastic news for our hotel and tourism product partners around the world."
"Equally it is great news for Fliggy’s hotel and tourism product partners in China and the wider APAC region as they now gain access to our 23,000 clients around the world, allowing them to diversify revenue sources and gain incremental bookings from international travellers."
Fliggy’s parent company Alibaba led funding in DidaTravel’s series B financing earlier this year.
They were joined by Shenzhen Venture Capital and Guolong Capital, who had previously invested in the 2018.
As part of the deal DidaTravel remains an independent business and is investing in growing beyond its China and APAC base, with plans to build teams in both Europe and North America.
