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DidaTravel: German hotels the big winners of Euro 2024
Germany hotels have reaped the benefits of the UEFA Euro 2024 tournament.
Tech-driven global travel wholesaler DidaTravel has crunched the hotel booking numbers, highlighting how the tournament has significantly boosted local economic impact.
Based on DidaTravel bookings, Gelsenkirchen has experienced a huge 786% increase in year-on-year bookings.
Other cities experiencing a significant uptick include Leipzig (570%), Dortmund (329%), Munich (124%), and Frankfurt (62%).
Cities such as Cologne, Düsseldorf, Stuttgart, Berlin and Hamburg have also benefited from this surge.
Overall, the average daily rate (ADR) for Germany hotels based on DidaTravel’s bookings increased by more than one-third during the tournament compared to last year.
DidaTravel booking data revealed that the average length of stay remains consistent with last year, averaging about two days per destination.
There has however been a notable shift in the average booking window, which increased from 17 days in advance to 28 days.
Gareth Matthews, CMO of DidaTravel said: “Smaller cities such as Gelsenkirchen, a destination not used to such high demand have much to celebrate.”
For travel sellers around the world this underscores the importance of working with a B2B accommodation partner who can source hotels in secondary and tertiary destinations.”
All data was based on bookings made through DidaTravel’s platform and distribution channels.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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