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DidaTravel hails diversification strategy for strong recovery
Shenzhen, China: based hotel wholesaler DidaTravel has lauded the success of its long-term geographic diversification strategy to weather the Covid storm.
During 2021 B2B hotel sales began to recover steadily for DidaTravel, with overall sales by economic value reaching 70% of 2019 levels – driven in part by sales for the non-China source markets surpassing 2019 levels.
The recovery reflects the geography of its source markets over the last few years to reach a point where Europe, the US and the Middle East now represent 50% of all sales with the remainder coming from the wider APAC region, including China.
The diversification of sales was further driven in 2021 by the recruitment of teams and opening of offices beyond China, including office openings in both Bangkok and London – and with plans for a US office soon.
Meanwhile during 2021 the company has increased the number of directly contracted hotels to 37,000, representing an increase of 23%.
It has signed further new clients in Europe and North America.
Rikin Wu, Founder and CEO of DidaTravel said: "Throughout the pandemic we continued investing in our business and continuing our long-term strategy of growing our presence in Europe and North America."
"When the market slowly began recovering in Europe and North America we were well placed to capture demand quickly and by the end of the year, with the exception of the Omicron impact, we were close to 2019."
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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