Travel distributor DidaTravel has inked a deal with Visit Oman to help boost inbound tourist arrivals to the Gulf state.
A Memorandum of Understanding (MOU) was signed at ITB Berlin.
The partnership outlines areas of collaboration which include DidaTravel offering Visit Oman’s contracted hotels, transfers, and experiences to China based travel partners via API integration.
It will give Visit Oman access to DidaTravel’s portfolio of Chinese travel trade customers.
They will embark on joint marketing initiatives to increase brand awareness and drive travel demand from China to Oman.
Jinyan Li, VP Global Account Management at DidaTravel said “This collaboration holds immense potential to foster cultural exchange and strengthen ties between our nations”.
DidaTravel works with over 30,000 travel buying clients around the world, including travel agencies, tour operators, wholesalers, OTAs and TMCs.
