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Digitrips unveils big data-powered Hotel ‘Best Price Tracker’
Travel tech platform Digitrips has rolled out a big data-powered Hotel ‘Best Price Tracker’ tool for its B2B clients.
Travel agent partners will be able to benefit from more favourable rates if the price drops between the time of booking and the travel date.
Digitrips is the owner of French B2B multi-product travel platforms MisterFly and HResa.
Available exclusively to customers of B2B hotel reservation platforms, MF PRO and Hresa, it dynamically tracks the hotel price in real time.
If the drop is significant enough, it seamlessly executes a price optimisation and confirms the optimised rate to the B2B client.
The solution was developed by Digitrips’ software engineers and is fully automated, with no extra work involved for B2B clients.
Digitrips estimates that around 15% of hotel reservations made through its B2B platforms will benefit from the new Best Price Tracker functionality.
It is expected to generate maximum savings of up to 30% per booking.
Emilie Dumont, CEO of Digitrips, said: ” Our new Best Price Tracker tool enables travel agencies and tour operators to seize more favourable rates with no extra work.”
“With this exciting new functionality, our customers have the flexibility to capitalise on their savings according to their unique business goals.”
The Hotel ‘Best Price Tracker’ feature has already been activated for all B2B customers.
Travel agents and tour operators can also opt out of this functionality should they wish to do so for any reason.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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