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Discover the World learning to say and sell Hurtigruten
SYDNEY – Discover the World Marketing Australia is back in the cruise business with the announcement it has been appointed to look after sales and marketing of specialist cruise brand Hurtigruten in Australia and New Zealand.
Heading the operations for Discover the World Marketing Australia and New Zealand is managing director Richard Cranmer, who has extensive experience with cruise lines after representing Royal Caribbean International for 17 years. He will be assisted by sales manager Leonie Prowse.
“Though we’re the first to admit our Norwegian language skills are limited,†says Cranmer, “we’re determined ensure everyone in the industry can say, and want to sell, ‘Hurtigruten’ and understand what sets this wonderful cruise line apart.â€
“For agents, there is a great incentive in the commission which is paid on the price of total package including taxes, flights and other costs and these are priced in pounds sterling,†he says.
Hurtigruten is famous for its Norwegian coastal cruises that hug the coast and travel in and out of the most spectacular fjords in the world.
Today, the cruise line has taken its coastal hugging philosophy further afield to destinations such as Antarctica, Greenland and Spitsbergen
“While you don’t have to be overly active to enjoy these itineraries, the cruises are suited to the slightly more adventurous types – people who have a love of the outdoors and enjoy wildlife,†says Cranmer.
The Hurtigruten fleet consists of 14 purpose-built vessels that have been specifically designed for the waters in which they operate.
The company was launched more than 115 years ago delivering mail, cargo and passengers through Norway’s fjords.
Today, Hurtigruten continues to deliver goods and passengers between its 34 ports and remains an integral part of Norwegian coastal life.
Ian Jarrett
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