Dollywood’s legendary “Dreamer in Chief” Dolly Parton has teamed up with Tennessee Tourism to inspire the ultimate Playcation.
Together, they’re inviting kids—and kids-at-heart—to plan their Tennessee adventure with the Tennessee Playcation Kid’s Guide.
Available now for pre-order at DollyPlaycation.com, the 90-plus page guide helps families map out their dream getaway across the state.
Ten Butterfly Tickets will be hidden randomly amongst the mailed guides offering a VIP Dollywood Experience.
The lucky recipients will win a VIP celebration at the park’s 2025 season opening (timed with its 40th season), including a two-night stay at one of Dollywood’s resorts for a family of four, season passes to Dollywood, a signed Dolly-inspired guitar and an activity pass/
The activity pass allows access to more of Pigeon Forge’s family-friendly attractions.
“This is a chance for families to dream big and plan ta perfect Tennessee vacation at one of my favorite places – Dollywood,” said Dolly Parton.
“There’s nothing quite like spending time with family, and I’m just thrilled to give folks a little something special with these Butterfly Tickets.”
The free Tennessee Playcation Kid’s Guide is now available for pre-order at DollyPlaycation.com, with guides arriving in mailboxes by November 25.
The guide highlights kid-friendly activities and real Tennessee destinations.
Kids can also submit their original artwork for a chance to be featured on a Tennessee-sponsored billboard.
More than 250,000 printed guides are available upon request at TNvacation.com.
The Playcation campaign, first launched in 2023, has become a year-long initiative to engage families in vacation planning.
The guide features over 45 family-friendly Tennessee destinations, such as Dollywood, the Memphis Zoo, Tennessee Aquarium, Grand Ole Opry, and more.
