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Domestic holidaymakers ‘going green’ – research shows
A majority of UK holidaymakers are concerned with protecting the natural assets of their home country, a study has found.
Research by Devon County Council shows that more than three quarters of people would be prepared to pay more for “environmentally responsible” products while more than half visiting the county consider environmental issues when booking their holiday.
The findings were released to coincide with the publication of the first Discover Devon Naturally ‘green paper’ examining responsible tourism practises in the region.
The green paper highlights that responsible tourism is as much a local issue as a national and international one.
The study of almost 500 people, including both those visiting and not visiting Devon, found:
*82% of these visitors are willing to put their money where their mouth is and pay extra for environmentally responsible products;
*98% class themselves as someone who cares about protecting the natural environment;
*54% of those visiting Devon consider environmental issues when booking their holiday.
*84% said that car free days out appeal to them whilst on holiday
*88% are concerned about climate change
The views of consumers were confirmed by Devon tourist businesses, who have found that the introduction of ‘green’ or ‘sustainable’ practises has lead to an increase in business, profitability, repeat visitors and referrals.
Andrew Huckerby, director and general manager of Kitley House Hotel, near Plymouth said: “I really am a back door environmentalist; it just makes good business sense.
“We save on average £13,000 a year through our environmental management practices. The market for ’responsible’ properties like ours is huge and this has been demonstrated by us running at nearly 80% occupancy year round.”
Report by Phil Davies
Phil Davies
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