United Kingdom
United States
Asia Pacific
Domestic holidaymakers ‘going green’ – research shows
A majority of UK holidaymakers are concerned with protecting the natural assets of their home country, a study has found.
Research by Devon County Council shows that more than three quarters of people would be prepared to pay more for “environmentally responsible” products while more than half visiting the county consider environmental issues when booking their holiday.
The findings were released to coincide with the publication of the first Discover Devon Naturally ‘green paper’ examining responsible tourism practises in the region.
The green paper highlights that responsible tourism is as much a local issue as a national and international one.
The study of almost 500 people, including both those visiting and not visiting Devon, found:
*82% of these visitors are willing to put their money where their mouth is and pay extra for environmentally responsible products;
*98% class themselves as someone who cares about protecting the natural environment;
*54% of those visiting Devon consider environmental issues when booking their holiday.
*84% said that car free days out appeal to them whilst on holiday
*88% are concerned about climate change
The views of consumers were confirmed by Devon tourist businesses, who have found that the introduction of ‘green’ or ‘sustainable’ practises has lead to an increase in business, profitability, repeat visitors and referrals.
Andrew Huckerby, director and general manager of Kitley House Hotel, near Plymouth said: “I really am a back door environmentalist; it just makes good business sense.
“We save on average £13,000 a year through our environmental management practices. The market for ’responsible’ properties like ours is huge and this has been demonstrated by us running at nearly 80% occupancy year round.”
Report by Phil Davies
Related News Stories:
Phil Davies
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
Storm Lilian travel chaos as bank holiday flights cancelled