Domestic tourism firms urged to support inbound push - TravelMole


Domestic tourism firms urged to support inbound push

Tuesday, 12 Mar, 2004 0

UK tourism businesses are being urged to back a new series of overseas marketing initiatives from VisitBritain. The campaigns are aimed at increasing the 24.7 million foreign visitors to the UK in 2003, who spent a total of £11.8 billion. The tourist organisation’s three-year international marketing strategy includes a focus on city breaks, good living and touring. VisitBritain renews a city breaks campaign in the autumn, aiming to increase the number of short stays by Europeans. The touring campaign is aimed at increasing the 7.3 million annual visitors by car by encouraging them to stay in B&B’s guest houses and pubs. The good living element is designed to position the UK as a destination where tourists can recharge their batteries and “enrich mind, body and soul,” according to VisitBritain. The campaigns will be promoted through consumer brochures, advertising, direct mail, exhibitions, online and through public relations efforts in key countries. VisitBritain international marketing director Kenny Boyle said the new campaigns had been developed following research. “This work has enabled us to develop unique insights into inbound tourism trends, to continually improve our understanding of what motivates potential visitors to travel and to establish how we can best position Britain’s fantastic tourism product to meet these needs,” he said. Report by Phil Davies



 

profileimage

Phil Davies



Most Read

Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns

James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel

Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination

Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics

Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy

Bubba O’Keefe on Clarksdale’s Vibrant Music Scene

Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee

Craig Ray and the Expansion of the Blues Trail

Presenting Mississippi’s Cultural Trails with Katie Coats

Robert Terrell: A Journey Through BB King’s Influence

Rochelle Hicks: Celebrating Mississippi’s Musical Legacy

Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
TRAINING & COMPETITION

Our emails to you has bounced travelmole.com Or You can change your email from your profile Setting Section

Your region selection will be saved in your cookie for future visits. Please enable your cookie for TravelMole.com so this dialog box will not come up again.

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari