United Kingdom
United States
Asia Pacific
Domestic tourism goes healthy
VisitBritain is hoping to appeal to stressed out workers with its latest shortbreaks campaign, launching today.
The marketing organisation, Enjoy England wants to encourage Britons to take shortbreaks and days out at home. Long gone is the perception of a domestic break as encompassing a greasy fry-up at an English B&B followed by a substantial pub lunch – Enjoy Engalnd wants to lure health-conscious travellers with breaks that include either activities, relaxation or self discovery.
The campaign, called “Just Relax” launches today and is being promoted through direct mail and at the Vitality Show 2005 at Kensington Olympia in April.
The English shortbreaks include spa holidays, walking holidays, mountain biking trips, yoga retreats, t’ai chi breaks, meditation, and hot-air ballooning. For more information go to www.visitengland.com/relax.
Report by Ginny McGrath
Related News Stories:
Ginny McGrath
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Tricia Handley-Hughes of Inteletravel announces the location for the TravelQuest 2025 conference
Insights from James Ferrara on Inteletravel’s Growth and Future
Tricia Handley-Hughes on Inteletravel’s Growth and Challenges
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Woman dies after getting ‘entangled’ in baggage carousel
Dozens fall ill in P&O Cruises ship outbreak
BA pilot dies during layover
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship