Domestic tourism goes healthy - TravelMole


Domestic tourism goes healthy

Thursday, 21 Mar, 2005 0

VisitBritain is hoping to appeal to stressed out workers with its latest shortbreaks campaign, launching today.

The marketing organisation, Enjoy England wants to encourage Britons to take shortbreaks and days out at home. Long gone is the perception of a domestic break as encompassing a greasy fry-up at an English B&B followed by a substantial pub lunch – Enjoy Engalnd wants to lure health-conscious travellers with breaks that include either activities, relaxation or self discovery.

The campaign, called “Just Relax” launches today and is being promoted through direct mail and at the Vitality Show 2005 at Kensington Olympia in April.

The English shortbreaks include spa holidays, walking holidays, mountain biking trips, yoga retreats, t’ai chi breaks, meditation, and hot-air ballooning. For more information go to www.visitengland.com/relax.

Report by Ginny McGrath



 

profileimage

Ginny McGrath



Most Read

Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns

James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel

Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination

Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics

Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy

Bubba O’Keefe on Clarksdale’s Vibrant Music Scene

Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee

Craig Ray and the Expansion of the Blues Trail

Presenting Mississippi’s Cultural Trails with Katie Coats

Robert Terrell: A Journey Through BB King’s Influence

Rochelle Hicks: Celebrating Mississippi’s Musical Legacy

Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
TRAINING & COMPETITION

Our emails to you has bounced travelmole.com Or You can change your email from your profile Setting Section

Your region selection will be saved in your cookie for future visits. Please enable your cookie for TravelMole.com so this dialog box will not come up again.

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari