DoSomethingDifferent.com claims to have become the first in the trade sector to offer a fully bookable XML service to its travel agent and tour operator partners.
It says this new service enables automated, cross selling prompts for agency/operator systems who are making holiday, flight, and hotel bookings, with suggested experiences that are available.
Trade partners can include the product in their own front or back office environments, and then either have agents log onto the DoSomethingDifferent.com trade booking site to make the bookings, or deep link customers into a co-branded site, hosted by DoSomethingDifferent.com.
Alternatively, partners with their own bookable websites are able to integrate the DoSomethingDifferent.com portfolio fully into their own systems, enabling experiences to be sold at the same time the holiday is being booked, within their own shopping basket. The service supports full end-to-end transaction processing.
Commercial director Ian Coyle said the development will not only help eliminate the reliance on human prompt, but will also allow partners to boost their overall commission earnings.
DoSomethingDifferent.com currently features over 1,500 experiences worldwide and aims to double this by the end of 2009.
By Bev Fearis
