United Kingdom
United States
Asia Pacific
Dragonair rebrands to Cathay Dragon
Saturday, 01 Feb, 2016
0
Hong Kong based Dragonair has been given a rebrand and a new name.
It will now be known as Cathay Dragon in a move to improve brand awareness in the international market as the sister airline to Cathay Pacific.
Dragonair has been part of the Cathay Pacific Group for a decade.
At a media briefing Cathay Pacific chief executive Ivan Chu said it is not a merger and the two carriers will continue to operate as separate entities.
"Cathay Dragon is a brand that will be recognisably part of the Cathay Pacific Group for our customers from different parts of the world. The rebranding will enable us to capture the fast-growing passenger flows across the two carriers by creating a more seamless travel experience," said Chu.
"This rebranding will sharpen our competitive edge by offering an attractive Cathay-led brand package that carries the assurance of a consistently high-quality customer experience."
New livery created for Cathay Dragon mimics the Cathay Pacific ‘brushwing’ logo but it will keep its red colour scheme.
It will begin appearing on planes from April and extended gradually to the entire fleet.
The Cathay Pacific Group plans a global marketing campaign later this year to promote brand recognition of Cathay Dragon and the customer benefits of closer alignment with Cathay Pacific.
"We can assure our customers that Cathay Dragon will continue to provide the same high level of products and services that made us a four-time winner of the World’s Best Regional Airline award," said Cathay Dragon CEO Algernon Yau.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Exploring Brooklands Museum with Alex Patterson
Global Tourism Challenges and Upcoming Events: A Conversation with Don Welsh
Peebles Barbeque: A Legacy of Flavor and Tradition
Exploring Bok Tower Gardens with Erica Smith
Rue’s Living Water Boat Cruises: Exploring Winter Haven’s Chain of Lakes
Durango and Silverton Railroad: A Timeless Journey Through History and Scenic Beauty
Walt Leger on New Orleans’ Resilience and Major Events Ahead
Cindy Mackin Shares Estes Park’s Winter Thrills
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
Qatar Airways adding Manchester flights
EU entry-exit system delayed again
ATC strike in Greece could disrupt flights this week
Jet2 unveils Samos as new Greek destination for summer 2026
Carnival Cruise Line hosts Prague getaway for Fun Ambassadors