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Dream Cruises unveils pre-launch TV ad campaign
Saturday, 24 Aug, 2016
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New Asia based luxury cruise line Dream Cruises has launched a new ad campaign ahead of its debut later this year.
The TV campaign, called ‘The Mermaids Dream,’ is an ambitious affair using sci-fi computer generated 3D graphics inspired by its dramatic hull artwork, which was designed by Chinese pop-artist Jacky Tsai.
"There seemed no better way to launch our brand than by bringing to life our brand icon, the mermaid, and the incredible story of our hull artwork. The seemingly impossible romance between a mermaid and an astronaut is imaginative, captivating and inspiring – and these are all elements that we believe represent the experience of a luxury cruise on board Dream Cruises," said Eric Leong, vice president, brand marketing & communications, describing the storyline.
"To differentiate our brand as unique in the market, we wanted to dream big so we adopted a bold and memorable storytelling approach."
It will air in 15- and 30-second segments on terrestrial and internet channels, and is supported by social media and digital ads.
The 151,300 gross ton Genting Dream has this week floated out from its German shipyard and will begin sailing from Guangzhou, China in November.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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