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Dubai in direct online tourism push
Dubai Tourism and Commerce Marketing’s (DTCM) first online search engine, Dubai Travel Market www.dubaitravelmarket.co.uk, has been unveiled.
Working in conjunction with Global Travel Market, Dubai Travel Market is an innovative online travel concept, providing a one-stop shop meta-search engine dedicated solely to Dubai, claimed to be the first of its kind in the Middle East.
The destination-specific website is set to be the leading portal for UK and Irish travellers to the emirate, allowing consumers to search, compare prices and book holidays.
Dubai is the first destination in the Gulf region to develop a dedicated online distribution channel providing supplier partners with direct access to consumers in the UK.
Dubai Travel Market provides a platform that is inclusive of all areas of the distribution network, enabling the DTCM to work closely with its suppliers, partners and tour operators.
Working with a range of leading tour operators and travel agents including Virgin Holidays, Kuoni, Lastminute.com, Travelpack, Thomson Worldwide, STA Travel, Thomas Cook and Beachcomber Tours UK, the service enables searches across a range of travel companies providing potential consumers with an increased level of choice.
Ian Scott, director of the UK and Ireland representative office of DTCM, said: “Dubai’s progressive and bold attitude to innovation and development has continued to see it positioned as a world-class destination.
“In line with its rapid pace of development Dubai Travel Market offers a vast range of choices for tourists to the emirate – educating the consumer about Dubai’s diverse offering and enabling them to get the most out of their holiday experience.
“The travel industry is undergoing a transformation with an increasing number of consumers opting to book their holidays independently online.
“In working in partnership with Global Travel Market, we are meeting the demands of today’s traveller by creating a comprehensive one-stop shop for visitors to drive bookings to Dubai.â€
by: Phil Davies
Phil Davies
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