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EasyJet holidays showcases new logo, ad campaign
Ahead of its first full summer, easyJet holidays launched a new brand campaign and new brand logo.
The campaign will be the biggest standalone marketing activity the tour operator has undertaken since its November 2019 launch which runs across digital, social media, radio and out of home channels.
It also sees the return of hide & seek, the very first venture into TV showcasing the brand and proposition.
Both the advert and brand campaign highlighted easyJet holidays’ new logo.
The campaign and logo were developed in collaboration with communications agency VCCP and encourages customers to find their perfect package holiday.
The full advert aired during the bank holiday.
Richard Sherwood, Marketing Director for easyJet holidays, said: “After two years of uncertainty in the pandemic, the future looks incredibly bright as we enter our first fully operational summer.”
“We chose to debut our fresh new look with a new advertising campaign in time for summer, including our return to TV.”
Learn more about : easyJet Holidays ( United Kingdom )
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