EasyJet in push to increase business bookings - TravelMole


EasyJet in push to increase business bookings

Monday, 08 Jan, 2002 0

EasyJet is planning to target corporate firms with a national advertising campaign in a bid to boost its sales from the business sector.

A spokeswoman told TravelMole that the theme of the campaign, which could break in the business press as early as tomorrow, will be that corporates are not putting enough pressure on their travel management companies to look at the most cost effective travel options.

The campaign will say that while 90% of the top 1,000 companies use travel agents, only 10% are giving their agents an incentive to make bigger savings for them.

The spokeswoman said: “Companies are making redundancies so the question we will be asking is are they using their travel budget effectively?”

She added that half of easyJet’s sales were currently coming from the business sector, which she said was due in part to the fact easyJet flies predominantly into key locations such as Zurich, Geneva and Amsterdam rather than secondary airports .

The spokeswoman declined to say how much was being spent on the campaign or in which newspapers the ads would appear.

See our previous stories:

  • EasyJet reaches 90% internet sales target
  • Boeing and Airbus battle for easyJet order


  • Related News Stories:  



     



    Most Read

    Bubba O’Keefe on Clarksdale’s Vibrant Music Scene

    Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee

    Craig Ray and the Expansion of the Blues Trail

    Presenting Mississippi’s Cultural Trails with Katie Coats

    Robert Terrell: A Journey Through BB King’s Influence

    Rochelle Hicks: Celebrating Mississippi’s Musical Legacy

    Exploring Jacksonville with Katie Mitura: The Flip Side of Florida

    Tricia Handley-Hughes of Inteletravel announces the location for the TravelQuest 2025 conference

    Insights from James Ferrara on Inteletravel’s Growth and Future

    Tricia Handley-Hughes on Inteletravel’s Growth and Challenges

    Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail

    Sophia Hyder Hock on Global Social Inclusion in Tourism
    TRAINING & COMPETITION

    Our emails to you has bounced travelmole.com Or You can change your email from your profile Setting Section

    Your region selection will be saved in your cookie for future visits. Please enable your cookie for TravelMole.com so this dialog box will not come up again.

    Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari

    true