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EasyJet reaches 90% internet sales target
Low cost carrier easyJet said today that it has achieved its internal target of selling around 90% of all tickets via the internet.
The airline, which released its December passenger figures this morning said that 89.1% of all tickets in the last month of 2001 had been sold via the web, compared to 82.3% in December 2000 and 50% in November 1999, the first month in which it published data. On average during 2001 the internet accounted for 88.5% of total sales.
In a statement easyJet said: “The percentage of tickets sold via easyJet.com has stabilised over the last ten months and there is very little movement from month to month. The company has now achieved its internal target of selling around 90% of tickets via the Internet and it is not actively seeking to rise past this level.”
As a result, it said, it will publish figures for internet sales twice a year rather than monthly.
EasyJet, which revealed yesterday that it plans to buy 75 more aircraft, sold 670,390 seats in December 2001, up 36.5% on the same month 12 months previously. The airline’s load factor increased from 79.5% in December 2000 to 82.8% in December 2001.
British Airways field sales general manager Ian Heywood has told TravelMole that the low distribution costs of the no-frills carriers is one reason why the carrier is reevaluating the Fresh Approach payment scheme as part of its Future Size and Shape internal review.
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