United Kingdom
United States
Asia Pacific
EasyJet signs four-year deal with CarTrawler
B2B travel technology provider CarTrawler has signed an exclusive deal to become easyJet’s online car rental provider for the next four years.
CarTrawler said the partnership would enable easyJet to expand its car rental offering to a broader range of customers with more choice across destinations, rentals and providers.
Its technology has been integrated into the easyJet website, providing an improved customer experience, it added.
However, easyJet will retain Europcar as its media partner through a tri-partnership with CarTrawler that sees Europcar advertising promoted to passengers across easyJet touchpoints both on and offline.
CarTrawler said the deal was a highly competitive tender involving some of the biggest names in travel tech globally.
Chief commercial officer Aileen McCormack said: "This new partnership is the biggest deal we have signed in the past four years. It underlines the scale and pace at which CarTrawler is operating, and is fantastic news for the millions of customers who fly with easyJet each year."
EasyJet commercial director Andrew Middleton added: "We’re excited to bring to the market our new partnership with CarTrawler because it’s essential to offer the best range, quality and value through a seamless digital experience for our customers.
"We’re also proud to be extending our 15 year relationship with Europcar through a new media partnership that will see Europcar, as our preferred supplier, promoted across our passenger journey at key moments across the year."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Gatwick braces for strike
Co-pilot faints, easyJet flight issues ‘red alert’