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EasyJet unveils new business team
EasyJet has launched a new team to focus on its business travel customers.
Former head of sales for northern Europe Andrea Caulfield-Smith has taken the new role of head of business development.
Her team as a wider remit than previously and will focus on identifying new, broader relationships with customers and partners, said the airline.
Distribution strategy manager Marilyn Barnett takes responsibility for all indirect channels and commercial relationships with GDS and aggregators, in addition to leading easyJet’s anti-screen scraping efforts and enforcing the airline’s distribution charter.
Business continuous improvement manager Stephanie Kyprianou will focus on setting up easyJet’s new business to businss API, scheduled for launch in 2018, simplifying sales processes and driving performance and innovation with its B2B team in our contact centre. She will also take the lead on future business NPD.
They all report into Ian Cairns, easyJet’s director of customer who said: "Our business customers are very important to us and by having their travel experience within my overall accountability for customer experience will help provide focus for this group of high value and frequent flyers.
"We’ve appointed a single head of business development for Europe, in Andrea, to ensure more consistency of sales approach in all our main markets.
"We’ve also created one team of business development managers working under Andrea who will look after both corporate and TMC relationships, and again this is all about a consistent and integrated approach to key corporate accounts."
James Marchant will lead the business development managers accountable for the UK, Netherlands and German relationships, and the French, Italian, Swiss, Spanish and Portuguese team will be headed up by Thomas Busser.
"Marilyn and Stephanie are both very experienced business travel experts but more importantly they are able to challenge how we work with partners in the interest of our customers," added Cairns.
"Innovation and challenge has always been at the core of easyJet’s DNA and this team will generate more disruptive ideas and approaches to distribution and commercial relationships; whether it’s with GDS, aggregators or contact centre providers."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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