United Kingdom
United States
Asia Pacific
Emirates, England’s big hitters take off for T20 World Cup
English cricket players, Phil Salt and Richard Gleeson along with Indian superstar, Rohit Sharma, have featured in Emirates’ latest advertising campaign,
The ads run during the ICC Men’s T20 World Cup.
Emirates is the official partner of the T20, which has started off in Australia.
England’s Phil Salt and Richard Gleeson feature in three 10 second advertisements for Emirates’ “Lovers of Cricket” campaign.
Both play for Lancashire County Cricket Club, sponsored by Emirates, with the ads filmed at Lancashire’s Old Trafford ground..
Rohit is in three additional 10 second films created for the campaign.
All three spots convey the airline’s brand message – “Don’t just fly, fly better”.
During the month-long T20 tournament, Emirates’ ” will run on television in Australia, the UK, US, India, and Pakistan.
Emirates has been involved in cricket sponsorship for 20 years
In 2007, it became the official Airline and Global Partner of the International Cricket Council (ICC).
The airline also sponsors the ICC Cricket World Cup 2023, which will be held in India.
Related News Stories:
Ray Monty
Dana Young of Visit Florida at WTM 2024
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Tricia Handley-Hughes of Inteletravel announces the location for the TravelQuest 2025 conference
Insights from James Ferrara on Inteletravel’s Growth and Future
Tricia Handley-Hughes on Inteletravel’s Growth and Challenges
BA pilot dies during layover
Woman dies after getting ‘entangled’ in baggage carousel
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship