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Emirates expands inflight retail to sell Dubai experiences
Emirates has revamped its inflight retail offering with a collection of experience options in Dubai in addition to an expanded range of duty free and tax-free products.
The airline said the inclusion of experiences in its newly launched EmiratesRED inflight shopping programme will help passengers ‘plan their visit to Dubai and beyond more effectively’.
Customers can get exclusive deals to Dubai Parks & Resorts, which features the three theme parks Bollywood Parks Dubai, MOTIONGATE Dubai and the region’s first LEGOLAND Park and LEGOLAND Water Park, as well as IMG Worlds of Adventure in Dubai, Dubai Rugby 7s and the Emirates Aviation Experience in London.
In what is considered a first for the airline industry, Emirates has also introduced a dedicated shopping channel on its award-winning inflight entertainment system, ice, called EmiratesRED TV, in addition to its EmiratesRED shopping catalogue.
The shopping channel, hosted by Andi Peters, introduces some of the experts behind the products available to purchase on board, including with Roja Dove, founder and creator of Roja Parfums; Julien Levy, co-founder of Dr. Levy Switzerland; and David Crisp, CEO of Boadicea the Victorious.
RED stands for Retail, Experiences & Dubai.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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