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Emirates gives passengers 3D experience
Emirates has added three-dimensional seat models on emirates.com, becoming the first airline to introduce web virtual reality technology.
The 3D seat model displays a 360 degree view of the interior of an Emirates A380 and the Emirates Boeing 777, giving customers a chance to take a closer look at the seats, the cabin and the Emirates onboard product.
Customers can zoom in on seats in economy, business and first class cabins. The technology allows them to see the difference between aisle and window seats, and standard and extra legroom seating in economy.
Alex Knigge, Emirates’ senior vice president, corporate communications, marketing and brand (digital), said: "As we continually invest to provide our customers with an unmatched travel experience onboard and on the ground, we also work very hard to give our customers a world-class digital experience.
"We are pleased to be the world’s first airline to introduce this cutting edge web VR technology, which offers our customers an immersive opportunity to learn more about the fantastic Emirates experience before they step on board.
"In our usability tests with customers, we found that they particularly appreciated the 3D seat and cabin models when selecting their seats."
The immersive experience will soon include renderings of Emirates’ entire fleet, including all configurations of the A380 and Boeing 777 aircraft.
The 3D 360 degree views of the cabins also feature a virtual reality element for a more immersive experience. Users can navigate the cabin and select their seats by using any VR headset like Google Cardboard.
Customers accessing emirates.com via their mobile devices or the Emirates app for iOS and Android will also be able to explore their seats before checking in online with the 3D seat map.
The tool allows customers to navigate from one seat to another, and allows customers to book their preferred seats from within the 3D environment.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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