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Emirates in multi-million dollar service upgrade
Emirates is revamping its in-flight service across all classes on its long haul fleet of Boeing 777s.
The Dubai-based carrier is introducing an enhanced version of its first class private suites, lie-flat massage seats in business class with more personal space, economy seats with extra legroom and large personal TV screens in all classes.
The new look will make its debut on new 777-300ER ULR (Ultra Long Range) aircraft being delivered this month as well as on 777-200LRs, the first of which will be delivered in August.
Emirates will receive 24 new aircraft fitted with the enhanced in-flight facilities over the next 18 months. The airline will also implement an “aggressive program” to retrofit its existing 777s.
The new 777-300ERs (ULR) will offer eight private suites in first class, 42 lie-flat seats in business, and 304 seats in economy. The 777-200LRs will have eight first class private suites, 42 lie-flat seats in business, and 216 seats in economy.
Airline president Tim Clark said: “This massive investment firmly positions Emirates’ in-flight product at the zenith, and widens our competitive edge in long-haul travel.
“Our premium customers tell us they want more personal space, particularly on long-haul travel, and these considerations have been key in the development and refinement of our product.
“To put the scale of our investment into perspective – in the next 18 months, we will spend about $50 million just to install our enhanced first class product onboard the brand new aircraft we are receiving – this figure does not include the enhancements in other classes of travel, or the retrofit program.
“We are also close to announcing another multi-million dollar enhancement to our hugely-popular ‘ice’ in-flight entertainment system.”
The new cabins will become available on three daily flights from New York to Dubai and a new service from Houston starting in December.
by Phil Davies
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