Emirates Inflight Entertainment wins major accolade

Friday, 21 Jun, 2006 0

Emirates Airline’s inflight entertainment has received a resounding customer ovation by securing the “Best Inflight Entertainment” award at the recent Skytrax 2006 World Airline Awards.

This is the second year in a row that Emirates has been chosen for the accolade, based on results of the Airline Inflight Entertainment Survey commissioned and conducted by Skytrax Research of London. This award maintains Emirates’ global leadership in the inflight entertainment category.

Mike Simon, Divisional Senior Vice President Corporate Communications, Emirates, said: “It is a great honour to be voted number one at the World Airline Awards once again, particularly because it comes directly from our discerning customers.

He added: “We continue to implement enhancements to our inflight entertainment services, ensuring that we exceed our passengers’ expectations.”

The survey results highlight that inflight entertainment quality is now a highly influential factor in customer evaluation of the overall travel experience. Further, the importance of inflight entertainment to the typical long-haul passenger is a feature that carries increasing weight in airline choice.

The Skytrax survey also identified that audio and video on-demand (AVOD) is among the top entertainment features highly favoured by passengers. Many Emirates aircraft are equipped with AVOD through its signature inflight entertainment system, ice (information communications entertainment), providing over 600 channels of entertainment.

Peter Miller, Director Marketing, Skytrax, said: “Our congratulations go to Emirates for winning the 2006 Best Inflight Entertainment Award. This is a product area where there continues to be an increasing level of competition, combined with increasing passenger expectations.”

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Graham Muldoon

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