United Kingdom
United States
Asia Pacific
Emirates takes flight with new brand ambassador Penelope Cruz
Hollywood actress Penelope Cruz is the new face of Emirates’ latest ad campaign.
The new TV spots will start to air globally from June 2023, in both English and Spanish.
It takes the theme of ‘travel is not just about the end destination; it’s also about how you get there.’
The short ads show Cruz sampling exclusive luxuries that Emirates First and Business Class customers experience.
Ads show Penelope Cruz in the A380 Onboard Lounge, watching live sports and enjoying Emirates’ new Premium Economy Class.
Cruz is also filmed using the personal temperature controls in a private First Class Suite.
The ads were directed by fellow Oscar winner, director Robert Stromberg.
Richard Billington, Emirates’ SVP of Brand and Advertising, said; “We wanted a brand ambassador who reflects the Emirates brand.”
“It needed to be someone classy, stylish, and having modern global appeal. Penelope was the perfect fit.”
Learn more about : Emirates ( United Kingdom )
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel