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English tourism to undergo “radical change”
Culture Secretary Tessa Jowell has outlined plans to reform English tourism, which will include the creation of a public-private coalition that will promote England to the domestic market and develop e-tourism.
Speaking in Parliament yesterday, Tessa Jowell said: “2.6 million domestic tourism trips were taken over Easter in England. Visitors spent £400 million – that is a return to pre-FMD levels.
“To support this recovery and to take forward my programme of modernisation, radical change for the English Tourism Council will be necessary. A new public-private coalition focussing on domestic marketing and e-tourism, is the basis for discussion with the industry.”
She added: “Regional Development Agencies will in future play a stronger part in the strategic leadership of tourism. Regional Tourist Boards are the natural delivery partners for the RDAs.”
Welcoming the announcement, English Tourism Council chairman Alan Britten said: “This is good news for English tourism and for England PLC. We now have an opportunity to put England on an equal footing with other countries in the UK. The potential is huge and a marketing role will provide the level playing field England needs to win more business. We look forward to joining in further discussions with the Government and industry on this new agenda to provide support for everyone working in English tourism.”
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