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Eos touts ‘corporate jet’ theme
Business class transatlantic carrier Eos is to market itself as ‘The Commercial Corporate Jet’ while revamping its travel rewards scheme.
Eos adverts will appear in targeted newspaper, magazine, online, and outdoor placements through first quarter, aimed to coincide with an expected increase in New York and London business traffic, which the airline serves daily.
The rewards scheme, Eos Club 48, claims to offer passengers the option of redeeming rewards for travel on any airline, without restrictions – the first of its kind. Travel rewards are available after enrolling and booking one return flight at eosairlines.com. When doing so passengers receive 80,000 points, or the equivalent of £450-worth of rewards.
The airline has also introduced a concierge arrangement to assist with trip planning.
Marketing vice-president John Rindlaub claimed: “No other airline offers the option to redeem rewards for travel on any airline without restrictions, guaranteed. We’ve raised the desirability and immediacy factor, keeping in mind what really resonates and matters to travelling business executives.
“While other programmes limit rewards to the individual airline or confuse members with complex restrictions, rewards begin after just one round-trip on Eos through a simple, flexible, and highly personalized process where guests are known by their name and not a number.”
Addressing the advertising push for the airline, which offers 48 seats only on flights from Stansted to New York, CEO David Spurlock said: “This new campaign clearly expresses our competitive points of differentiation, which are significant to international business executives who prize exceptional service, quality and value.”
Report by Phil Davies
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