Etihad Airways has expanded its sports partnership with India’s Chennai Super Kings (CSK) by upgrading its logo to the coveted ‘front-of-shirt’ position.
Following their successful partnership as Associate Sponsor during the 2024 season, where Etihad Airways had its logo on the back of the team jersey, Etihad has taken its sponsorship to the next level.
The airline is now front and centre of the yellow CSK jersey.
Arik De, Chief Revenue and Commercial Officer, Etihad Airways, said: “Our sponsorship of the Chennai Super Kings has offered us an incredible opportunity to engage directly with the CSK fan base and cricket fans worldwide.”
“We are proud to have built a meaningful partnership in our first year with fun activations, right through to branding an aircraft with the CSK colours and logo.”
“Moving our logo to the front-of-shirt, deepens our support to the CSK club and their fans and our love for India.”
Etihad operates 181 flights per week to 11 India gateways, including 21 flights per week to Chennai.
KS Viswanathan, Chief Executive Officer, Chennai Super Kings, said: “We are excited to bring Etihad Airways to the front of the Chennai Super Kings jersey. Etihad Airways’ support has been invaluable in our journey, and we are excited to take our collaboration to new heights.
The 2025 CSK jersey featuring the Etihad logo will be on sale soon.
In 2025, fans can look forward to continued activations on the ground at upcoming matches in Chennai, including signing up to the Etihad Guest loyalty programme to win Guest Miles which can be redeemed for flights.
