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Euromonitor creates web-based data system
A web-based subscription industry information system has been developed by Euromonitor International to support multinational organisations with strategic decision making.
Passport brings together for the first time all Euromonitor International’s intelligence on industries, countries and consumers in a single system, to provide companies with a complete picture of their “commercial landscape”.
The full system contains 115 million internationally comparable industry, country and consumer statistics, future-focused analysis from a global, regional, country and company perspective, daily insightful comment from analysts and Euromonitor’s online industry news monitoring service.
Passport claims to offer companies a faster and more effective solution to their information needs by providing in-depth of intelligence on industries, countries and consumers in just one information system,
Euromonitor marketing director David Gudgin said: “Through Passport, we have made our industry research even more powerful by setting it in the context of the wider macro operating environment.
“We have created a system that allows companies to understand not just their position within their industry, but also the key factors influencing their country and business environments and the consumer trends that are driving industry changes.
“To make information visible and quick to find, we have designed Passport to be intuitive. For example, all related intelligence on a topic, such as the beer market in China, is shown on the same viewing page, with Passport highlighting not only industry data and reports but also analysis on changing consumer lifestyles in China and future demographics statistics, all of which will affect China’s beer industry now and in the long-term.”
by Phil Davies
Phil Davies
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