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Eurostar in £1.4m business travel push
Eurostar is to spend £1.4 million in a drive to attract business travellers to switch from flights to the high speed train.
The company is to use a character called Mr Jetset in a campaign launched next week designed to challenge perceptions that flying to Paris and Brussels is better than taking the Channel Tunnel passenger rail service.
Eurostar’s UK marketing head Greg Nugent said: “Mr Jetset is the last of a dying breed as most business people are fed up with flying to Paris and Brussels by plane. The airport experience these days is awful, hardly making life easier for a business traveller.”
The campaign targets the business sections of newspapers and financial districts of London and will consist of press, poster and taxi adverts. This will be supplemented by direct mail and online activity.
Report by Phil Davies
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