United Kingdom
United States
Asia Pacific
Eurostar in £1.4m business travel push
Eurostar is to spend £1.4 million in a drive to attract business travellers to switch from flights to the high speed train.
The company is to use a character called Mr Jetset in a campaign launched next week designed to challenge perceptions that flying to Paris and Brussels is better than taking the Channel Tunnel passenger rail service.
Eurostar’s UK marketing head Greg Nugent said: “Mr Jetset is the last of a dying breed as most business people are fed up with flying to Paris and Brussels by plane. The airport experience these days is awful, hardly making life easier for a business traveller.”
The campaign targets the business sections of newspapers and financial districts of London and will consist of press, poster and taxi adverts. This will be supplemented by direct mail and online activity.
Report by Phil Davies
Phil Davies
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Dozens fall ill in P&O Cruises ship outbreak
Woman dies after getting ‘entangled’ in baggage carousel