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Eurostar partner for The Da Vinci Code tourism campaign
Eurostar is to lead the largest ever international campaign to boost tourism to London, Paris and Edinburgh on the back of this spring’s release of blockbuster movie, The Da Vinci Code, from Columbia Pictures.
Announced as the film’s first global partner, Eurostart is working with tourism officials in England, France and Scotland to capitalise on the success of the film adaptation of Dan Brown’s book – a book which has already been credited with increasing tourism to locations featured in the plot.
The multi-million dollar partnership, with Columbia Pictures, will see Eurostar promote the film worldwide through a series of marketing and promotional initiatives, especially in the US, France, Belgium and the UK, including TV, online and in-terminal exposure. Eurostar will work with VisitBritain, Visit London, VisitScotland, as well as Maison de la France, to encourage tourists to take their own Da Vinci Code trail and follow in the footsteps of the book’s hero Robert Langdon, played by Tom Hanks in the film.
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